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Are you a REPUTATION rancher?

          Do you search sale catalogs to find bulls that improve your herd’s genetic merit?
          Do you buy registered bulls that improve your calves’ feedlot and carcass performance?
          Do you use preventative vaccination and management procedures that improve your calves’ health?
          Do you monitor your herd’s mineral needs to improve your calves’ receptiveness to nutrition?

Do you believe that your operation
produces FEEDER CATTLE that are better
than average?

Isn’t it time to have your REPUTATION
do all the talking on your PAYDAY?

Verified Beef’s Reputation Feeder Cattle®
program makes that happen!

Value-added efforts deserve to be recognized.                  Our professional teamwork with Superior
To identify their effect, our certification steps are:         Livestock provides you the following advantages:
                                                                National market recognition and unsurpassed access to
 Evaluate each herd’s accumulated genetic merit
     potential.1                                                    value-added buyers.
                                                                Priority enrollment available through your Superior rep.
 Predict the calves’ inherent performance and carcass          RFC spotlight identification in all sale-lot listings, with
     trait strengths.2
                                                                    pre-sale buyer access to full documentation review.
 Predict the calves’ profit potential (Relative Value/cwt).3   RFC spotlight summary of predicted trait performance

 Verify the calves’ management history, including health           and profit potential (online).
     and nutrition.
                                                                  Reputation Feeder Cattle® is the best “payday confidence”
 Promote these calves to feedlot buyers that prefer                   that you can buy, for about a penny per pound.
     buying documented, performance cattle.

Your REPUTATION can define the difference on PAYDAY!

                     Have us ride for your brand. Call Now!

                Ralph Peterson (785) 577-0332 • Dar Giess (406) 850-4105 • Duane Gangwish (402) 750-8150

                ReputationFeederCattle.com • (406) 867-2333

                The Reputation Feeder Cattle® and Genetic Merit Scorecard® trademarks are wholly owned by Verified Beef, LLC.
                                    Copyright © 2015 Verified Beef, LLC. All Rights Reserved. U.S. Patent: 8,660,888

1: Verified Beef’s Reputation Feeder Cattle® (RFC) program predicts feedlot performance based on EPD data supplied by breed associations. 2: RFC’s star rankings predict sale group performance and carcass
traits based solely on inherent genetic merit and do not account for factors such as weigh conditions, bloom, or other managerial or environmental effects. 3: RFC predicted profitability (Relative Value/cwt)
is in comparison to cattle with industry average genetics, and is representative of total dollars of difference from purchase to slaughter. Actual realization of these values is dependent on market conditions,
management strategies, and environmental effects, including plane of nutrition, days on feed, weather, etc. Verified Beef and Superior Livestock Auction do not guarantee or warranty the actual performance of
the cattle. Together Everyone Achieves More.

(970) 568-3983                                                                                                                 Page 5
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